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When Was the Last Time You
'Collapsed' into a Juice Drink?
By Jake Easton
R A D O K N E W S
Posted: May 16, 2003
APPARENTLY NOT LEARNING from the bottled water incident, Starbucks released a new poster May 3, 2002 that some feel depicts the World Trade Center attacks in New York.
More than 3,000 stand-alone retail outlets in the United States and Canada received the large poster showing twin cups towering above squared-off blades of grass, and a dragonfly nose-diving into one of the cups.
In addition to the strangeness of the image, many wonder what the odd phrase Collapse into Cool has to do with a blended citrus drink.
Although the poster was to be displayed through September 3, 2002, Starbucks immediately pulled the posters in June after a New York Post reporter contacted Starbucks on behalf of an angry customer who first complained to The Post.
Company spokesman Audrey Lincoff said the company intended no link between the image of the beverages and the attack on the World Trade Center. She adds: "As a responsible company, we want to ensure that nobody is offended."
One customer that apparently was offended, said, "As a New Yorker who watched the whole [September 11] incident outside my window… seeing the poster in Starbucks directly across from Ground Zero adds some resonance that perhaps the people in Seattle did not grasp."
While the poster may have slipped by Starbucks' execs, there is surely a graphics artist that is now drawing Will Work for Food posters somewhere in the Seattle area.
Excerpts from the book:
Americans Behaving Badly
by Jake Easton
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Excerpts 
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